Every company relies on innovation to compete globally. However, creative ideas are mostly
insufficient if you want to translate an innovative spirit into commercial success. The ability
to put a new product or a new process on the market as quickly as possible is becoming
increasingly important. 

Systematic management is necessary for developing cost-effective and successful products
based on market realities and customer requirements. Especially open innovation, which is
currently intensively discussed and widely implemented, requires consideration. Only a
sensible interface and information management is capable of generating overall success
from a variety of good ideas.

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